Category

UX/UI Design

UX/UI Design

Costumer Report

Turning a complex sales tool into a clear, intuitive experience.

UX/UI redesign, from audit to high-fidelity prototype.

In-house designer at HIPRA.

Context

Customer Report is an internal sales app used by HIPRA’s teams and affiliates to track clients and monitor their sales activity.

Customer Report is an internal sales app used by HIPRA’s teams and affiliates to track clients and monitor their sales activity.

Problem

The existing app had an outdated interface that made information hard to navigate, unclear diagrams, confusing structure and copy that wasn’t written with the user in mind.

Approach

As the in-house designer at HIPRA, I led the full redesign of the app, from identifying the key pain points to delivering the final high-fidelity prototype, collaborating closely with the Business Insights team and incorporating feedback from internal stakeholders across different affiliates.

The redesign focused on four key areas: modernising the visual language, improving information hierarchy, introducing a home overview across all sections, and creating an experience that felt both user-friendly and aligned with HIPRA's corporate identity.

Home sketches

Home sketches

Home final result

Home final result

Before — After screens

Before — After screens

Results

The final prototype was presented to the internal teams and affiliates, receiving positive feedback across the board. The redesign achieved a balance between user needs and brand presence, turning the app into a tool that feels intuitive, easy to use and visually aligned with HIPRA’s identity.

Sinadrives

ProConsulting

Customer Report

HIPRA