Category
Campaign & Corporate Design
Campaign & Corporate Design
HIPRA
Designer for a global health biotech. Working in corporate communication, product campaigns and sub-brands across HIPRA Group.
Designer for a global health biotech. Working across product campaigns and sub-brand identities within HIPRA Group.
In-house designer at HIPRA.
About
In-house designer at HIPRA, a global health biotech committed to Building Immunity for a Healthier World under the One Health approach. My work spanned corporate communication, scientific infographics, UX/UI design and product campaigns across the group's sub-brands.
YURVAC CAMPAIGN
YURVAC CAMPAIGN
Context
Yurvac is a vaccine for rabbits against RHD a fatal disease that is difficult to detect until it's too late. Death can occur overnight, with little to no warning.
Context
Yurvac is a vaccine from HIPRA, for rabbits against RHD a fatal disease, that is difficult to detect until it's too late. Death can occur overnight, with little to no warning.
Brief
Low awareness among pet owners, limited studies and a high price point make Yurvac a hard sell. The challenge was to create a sense of urgency strong enough to turn the vaccine from an option into an obligation.
The campaign targets veterinarians as the key communication channel, through an informative webinar and promotional materials for their clinics.
Brief
Low awareness among pet owners, limited studies and a high price point make Yurvac a hard sell. The challenge was to create a sense of urgency strong enough to turn the vaccine from an option into an obligation.
The campaign targets veterinarians as the key communication channel, through an informative webinar and promotional materials for their clinics.
Process
Starting from the brief, I developed four proposals using AI-tools, for the visuals, maintaining the white rabbit with black spots that has become a recognisable figure across Yurvac's previous campaigns.
Starting from the brief, I developed four visual proposals using AI tools, keeping the white rabbit with black spots that has become a recognisable figure across Yurvac's previous campaigns.
Process
Starting from the brief, I developed four proposals using AI-tools, for the visuals, maintaining the white rabbit with black spots that has become a recognisable figure across Yurvac's previous campaigns.
Finalists
Two finalists were selected and adapted into digital banners to evaluate their potential across different formats.
Finalists
Two finalists were selected and taken into digital banners to evaluate their potential across different formats.
Adaptations
My concept was selected as the final direction. The winning visual places a frightened rabbit in the foreground with the subtle silhouette of a grim reaper behind, with a clear message: death can appear at any moment without warning.
From there, I led all adaptations and final deliverables.
Adaptations
The winning visual places a frightened rabbit in the foreground with the subtle silhouette of a grim reaper behind, with a clear message: death can appear at any moment without warning.
From there, I led all adaptations and final deliverables.
Results
The campaign received positive feedback internally. It was launched on Halloween, a timing that aligned naturally with the campaign's visual aesthetic and reinforced its message.
Results
The campaign received positive feedback internally. It was launched on Halloween, a timing that aligned naturally with the campaign's visual aesthetic and reinforced its message.
Scientific Infographics
Scientific Infographics
About
Alongside campaign work, I designed infographics translating complex medical and scientific information into clear, accessible visuals for veterinarians, healthcare professionals and internal stakeholders.
Vaccine Guide
Brand: HIPRA (corporate)
Brand: HIPRA (corporate)
Created after the marketing team identified a recurring issue: veterinarians were sometimes confused about the correct steps depending on the vaccine type. This guide translates that clinical process into a clear, step-by-step visual reference to prevent errors during administration.
Created after the marketing team identified a recurring issue: veterinarians were sometimes confused about the correct steps depending on the vaccine type. This guide translates that clinical process into a clear, step-by-step visual reference to prevent errors during administration.
RHDV Awareness Poster
Brand: Yurvac
Brand: Yurvac
An awareness resource for rabbit veterinarians about RHD disease, designed to be clear enough that vets could also use it to explain the disease directly to pet owners, bridging clinical knowledge and pet owner communication.
An awareness resource for rabbit veterinarians about RHD disease, designed to be clear enough that vets could also use it to explain the disease directly to pet owners, bridging clinical knowledge and pet owner communication.
GoodGut Infographics
Brand: GoodGut
Brand: GoodGut
Two infographics: Roma III/IV diagnostic criteria and the gut-brain connection. Created as part of a small promotional campaign distributed to hospitals using GoodGut's diagnostic tests, alongside technical reference sheets. Designed to work both as immediate clinical tools and as promotional material for future use.
Two infographics: Roma III/IV diagnostic criteria and the gut-brain connection. Created as part of a small promotional campaign distributed to hospitals using GoodGut's diagnostic tests, alongside technical reference sheets. Designed to work both as immediate clinical tools and as promotional material for future use.
