Category
The botanic
A specialised horticultural library with a coffee shop. Where nature, knowledge and community come together.
Brand Identity project for a fictional client.
Brief
The botanic is a horticultural library set within in the parklands of Adelaide, a greenhouse space where people can study botany surrounded by nature, with a good coffee in hand. The challenge was to design a brand that captured this sense of calm, knowledge and belonging.
Brand Identity
The identity is built on the idea that knowledge and nature belong together. The symbol draws from botanical geometry, reflecting the natural world. It's combined with a warm, earthy palette and editorial typography, creating a visual language that feels calm, rooted and welcoming
