Category

Brand Identity

Brand Identity

ProConsulting

Your all-in-one solution for business and residency in the UAE — from company setup to daily operations.

Brand Identity Project for a real client.

Brief

ProConsulting is a business consultancy based in Dubai, helping entrepreneurs, freelancers and companies establish and grow their business in the UAE.

The client was looking for an identity that felt solid and trustworthy, reflecting the same reliability they bring to their clients' business decisions.

Brand Identity

The identity is built around clarity and confidence: a bold, geometric wordmark, a restrained blue and grey palette and a clean sans-serif typeface applied consistently across every touchpoint.

Extended Identity

While the original scope covered the logo and business cards, I extended the identity system into additional applications (stationery, presentation deck) to demonstrate its versatility.